Branding

Editorial

UI/UX

Branding_Editorial_more: Welcome

Princess & The Dragon

Role: Art direction, Illustration, Layout

Tool: Ai, Ps, Id, Sai

2022

This is a children's story book which has a unconventional twist to the typical dragon and princess premise. Through the engaging plot and adorable illustrations, the stories tells us that everyone deserves to be loved no matter what.

Full Storybook

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HengDian Rebrand

Role: Branding, Prototyping

Tool: Ai, Ps, Figma

2021

In this project, I have created a new branding guideline for the HengDian World Studio, which is a renowned Chinese TV drama/film studio, as well as a tourist attraction. Featuring traditional Chinese architecture and scenery, the new rebrand will help us feel the past and inspire the future.

Interactive Branding Guidelines

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Monster Cafeteria

Role: Illustration, Branding, Prototyping

Tool: Sai, Ps, Figma

2020

This is a interactive game quiz, along with an art mural and new trashcan designs installed at local elementary school, which aim to educated children the importance of trash recycling.

Interactive Quiz Game

Case Study Process

Branding_Editorial_more: Image

Mika

Role: Branding, UI/UX, Prototyping

Tool: Figma

2020

Mika stands for "Milk tea" and "tapioca". It is an app designed for the bubble tea fanatics, which displays and delivers all the bubble tea store in the vicinity. The app will show the locations of bubble tea stores on map, as well as their popular drinks, user comments and rush hours, also featuring events and promos for different stores.

Live Prototype

Branding_Editorial_more: Image

Branding_Editorial_more: Portfolio

Reflection

Having these experience of designing with different media for different user groups has definitely broadened my style and angle. Being able to use different apps and integrate my skills to create a comprehensive project can be an asset in the future.

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Branding_Editorial_more: List